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The IT sector continues to grow quite fast, especially thanks to technologies such as artificial intelligence, the metaverse or cloud technologies. Technology will play an increasing role in every industry, and hotels and tourist accommodation will be no excuse, and they are already in their path to total digitalization.

Without a doubt, 2022 has been the year of recovery after the pandemic: we have returned to travel, and we have done it with more enthusiasm than ever, even though we have been putting safety above all else. And that is why last year was marked by the rise of digitalization. We can’t predict the future, but we do begin to glimpse the most advanced technological trends that are likely to be implemented in 2023. Let’s see them.

Smart hotel technology trends

Recent years have brought numerous challenges for the hotel sector, perfect for applying changes in the way of doing business, especially adopting new technological trends that help companies face problems and difficulties. 

Among the technological trends that will reign in 2023 we have superapps, the metaverse, artificial intelligence, blockchain, the Internet of Things, and of course, technologies at the service of sustainability. Let’s see them one by one in detail.

Super apps

Super apps are applications that encompass a large number of related services intended for customers to have in a single application the features and functions of different mobile applications.

Super apps can improve competitive advantage and foster customer loyalty, using big data to offer more personalized services. These super apps are expected to gradually incorporate elements such as chatbots, IoT…


Although it may not sound new, the metaverse has gained much more relevance thanks to the great technological advances in artificial intelligence, blockchain and the Internet of Things… For this reason, every time we can apply the metaverse to more sectors, and the hospitality industry is one of them. The metaverse will change our way of traveling, of experimenting, of making decisions, but also of offering increasingly personalized services.

Artificial intelligence

In recent years, artificial intelligence (AI) has developed its potential in an amazing way. Now, it already serves different business models to speed up development process times, to detect failures or security threats, and saving time by automating tedious mechanical processes. 


Technology has made it possible to control the organization and storage of data in an encrypted and much more secure way. Thus, new ways of transacting, communicating and doing business have been born.

In addition, it has ceased to be an exclusive technology for the financial sector to begin to be implemented in different sectors, such as the hotel industry. It speeds up the operations verification process and helps prevent fraud and cyberattacks, which is why we are sure that it will be essential in any business in the coming years. 

Internet of Things

There are more and more smart devices and wearables in our daily lives, both in personal life and at work, leisure or travel. Without a doubt, 2023 will be the year in which the IoT is applied to most sectors. 

The IoT collects and interprets the data collected by Big Data to analyze and optimize processes, improve efficiency, save costs and detect consumption patterns.


Undoubtedly a constant year after year, but sustainability must always be at the center of all trends. In recent years, many sectors and companies have made changes in their organization to reduce and offset CO2 emissions.

The technologies that we have talked about, such as AI, blockchain or superapps allow us to act in a more responsible and sustainable way, to ensure that business activities continue to grow while reducing their environmental footprint.

These tools will, no doubts, help to increase incomes, improve productivity and efficiency in the hospitality industry in 2023. The implementation of these solutions will allow hotels to take a step forward and upgrade guest experience even more.