As tourism has grown considerably after the pandemic, knowing in depth what hotel management consists of is necessary to be able to implement the best systems, apply changes and follow guest consumption trends. The volume of data generated in this industry is overwhelming, and therefore, being able to gather as much as possible of this data will make hotel management much more efficient, simple and productive for all the people who work in it.
In the digital era we live in, hotel management has gone to the next level thanks to technology. Therefore, knowing what hotel management software is, how to implement it and which ones can be most useful can save us a lot of time and money.
Several processes take place everyday in a hotel, but we can highlight four areas in which it is especially important to focus for optimal management of a hotel. First of all, customer satisfaction, then company profit, the internal staff of the hotel and finally, process management. We are going to see all the aspects that influence hotel management and how technology has helped to develop them.
What is hotel management?
Hotel management is the practice that deals with the administration, lodging, security and general management of hotels. It controls all the administration that can be carried out in these tourist accommodations.
As we have already seen, its main objective is to establish order and control in all areas of the operation of a hotel. Due to the growth of tourism, this field is increasingly in demand, both by staff and by technological platforms that help automate processes.
Good hotel management is the key to building a good reputation, meeting the expectations of our guests and making the staff’s job easier so they can focus on improving customer service.
But hotel management covers many different aspects, such as marketing, customer experience, services, digitization, cleaning, accounting… For this reason, technology has been a great ally for hotels, let’s see how.
A software to automate hotel management
There are various hotel management software, such as PMS (property management system). They allow hotel establishments to manage and plan different aspects of the day-to-day operations of a hotel in a fast, simple and efficient way.
Thanks to its total integration, its main advantage is that it allows the automation of various processes, in such a way that errors do not occur or occur as few as possible. But these kind of platforms often need to be complemented. Goguest is a technological solution that, as an extension of the PMS, allows personalized management of certain areas depending on the hotel needs and improves guest experience. It also works like a hub in which to control everything (PMS and other integrations) from a single dashboard.
These hotel management software can control different areas of the accommodation, or all of them, depending on the needs and our budget. These are all the characteristics that a hotel management platform can control:
- Occupancy control: essential to be able to plan and manage daily operations. The occupancy percentage helps us order reservations, manage orders, design work schedules…
- Agility in reservations: it helps us to have everything connected to automatically have control of all reservations.
- Rate Control – Just like with bookings, we need price integration so we don’t have disparities or big price differences between each sales channel.
- Cash Flow control: control of income and expenses. In addition, we will be able to obtain reports such as invoices pending payment and collection, general debt, income by department…
- Room control: for daily operation, room control is one of the most demanded functions. It allows us to better plan operations.
To manage all these aspects, a solution like Goguest can be very useful. A unique system that improves communication between staff and guests, offers personalized modules, perfects guest experience and presents a huge amount of valuable data. It has been designed for the hospitality industry and it easily adapts to hotel chains as well as medium-sized hotels where efficient management, as well as great guest experience, is mandatory.